Mr Daniel grew up near Hell in a "very religious family", and says the town's name was taken seriously by many in his community.
Keen to point out his stunt is meant to be "over-exaggerated and fun", he says he also wants to send a message to children growing up like him that "it's OK to be gay".
He aims to do something every year to mark Pride, including in 2017 when he re-wrote the bible "to make it gay", changing the first sentence to "in the beginning Rihanna created the heavens and the earth".
He says he cares about Hell and that it's a place he wants "run all year round", not only for Pride Month.
Hell's owner has been trying to sell for a while, but according to Mr Daniel, he wants to "pass it on to someone who will carry on the tradition".
The asking price is around $1m (£800,000), and Mr Daniel says he will soon finalise his purchase of the town - at which point, Hell's new name will be made permanent.